Our work is about alignment: between values, people, and possibility.
Decade was born January 1, 2020 with one bold intention: to make doing the right thing in business not just possible - but powerful. We started with a focus on B Corp certification, but quickly became a strategic partner for founders and teams ready to embed impact into the core of their work. Our name comes from our shared belief: this is the most important decade in human history, and we’re here to help build businesses that will shape a beautiful, loving, and kind future for all.
We serve the brands you want to see more of in the world: brands that lead with integrity, care deeply about their communities, and aren’t afraid to reimagine how business is done. Our clients are fashion labels, wellness brands, digital studios, food producers, and creative founders who know that values alone aren’t enough. They need structure, strategy, and storytelling to make it real.
We believe the future of sustainable business is being shaped on the shop floor and in the hands of consumers. That’s why we work with retail and customer-facing brands, to help them build companies that reflect the world they want to live in. We help connect operational impact with consumer trust, aligning people, product, and purpose.
Our work is rigorous, relational, and rooted in care. This is how we move through the world, aligned with the people we serve and the future we believe in.
Progress Over Perfection
We believe meaningful change comes from action, not perfection. We design, test, learn, and evolve - always with impact in mind. Momentum matters, especially now.
Change Can Be Joyful
Transformation isn’t just necessary - it can be connective, energizing, even delightful. We believe reflection and reinvention can bring clarity, purpose, and shared momentum..
Collective Over Ego
This work requires humility, collaboration, and many perspectives. We leave ego at the door and invite diverse voices in - because better futures are built together.
Yes, And.
We lead with openness, humour, and a bias toward possibility. We honour what is, imagine what could be, and create space for joy - because bold ideas need room to grow.
Courage in the Uncomfortable
Every business has blind spots and hard truths. We don’t avoid them - we explore them with curiosity and care. Real impact often lives where things feel uncertain.
This Decade Matters
Time is not neutral. The choices businesses make right now will shape what comes next. We work with urgency - not panic - to help build systems and stories that last.
Meet the Team
Kristy O’Leary
Founder & Creative Director
A strategist and storyteller at heart, Kristy brings futures thinking, sharp questions, and creative depth to every engagement, always holding space for the end consumer. She’s a former advertiser and media artist turned impact architect for the next economy.
Michelle Austin
Director, Impact Strategy
Michelle is an enthusiastic disrupter of business‑as‑usual. With expertise in food sustainability and climate justice, she helps brands align economic goals with regenerative impact, seeding and growing change across teams and systems.
Partners
Friends & Collaborators
We work with a trusted network of designers, researchers, creatives, and specialists who expand what’s possible. They bring strength, precision, and perspective: helping us meet your vision with the right tools, voices, and care
Let’s take your impact work further.
Whether you're deep in the work or just beginning, we meet you where you are. If you're ready to bring clarity, credibility, and momentum to your impact journey, drop us a line. We’d love to explore what’s possible, together.
